How we comply

Top Dog Prizes is a signatory to the Voluntary Code of Good Practice for Prize Draw Operators, published by the Department for Culture, Media and Sport (DCMS).

This page explains the specific measures we have in place to meet the Code's requirements across player protections, transparency, and accountability.

Player protections

Age verification

Our competitions are open to players aged 18 and over only. We verify player age before awarding any prizes, and our advertising is never targeted at under-18s.

Spend limits

Players can set a personal spend limit of any amount, including £0.00, on a weekly, monthly, or yearly basis. Limits can be set at any time via My Account > Play Safe.

Account timeout and suspension

Players can suspend their account for periods ranging from 7 days to 6 months or more, or close it permanently. During any suspension, payments and marketing are stopped immediately. Available via My Account > Play Safe > Timeout.

Harm monitoring

We monitor player activity for signs of harm including unusual spend patterns, frequent limit-reaching, and changes in play behaviour. Where concerns are identified, we take a tailored approach — which may include contacting the player directly or restricting their account.

Support signposting

Our Responsible Play page links players to GambleAware, GamCare, and BeGambleAware, and provides clear warning signs of problem play.

Credit card payments

We do not accept credit card payments exceeding £250 per player per month, and we do not accept credit card payments for any instant win draws.

Responsible advertising

All marketing is conducted in a socially responsible manner in line with CAP and BCAP codes. Our advertising does not suggest competitions are a solution to financial problems or a substitute for employment.

Transparency

Free entry route

Every competition offers a free postal entry route that carries an equal chance of winning to any paid entry. This is clearly displayed on every competition page before the point of purchase.

Draw rules and mechanisms

Each competition page includes a clear summary of how the draw works, including the draw mechanism, ticket limits, and a statement that prizes are awarded by chance.

Fair prize fulfilment

We do not reduce prize value, change draw dates, or cancel draws due to low ticket sales. Winners receive the advertised prize promptly.

Accountability

Complaints process

We have a transparent complaints process with clear timelines for acknowledgement, investigation, and resolution. Full details are on our Complaints Policy page.

Compliance monitoring

We regularly review our processes to ensure ongoing compliance with the Code. Where improvements are identified, we act swiftly to implement them.

Third-party standards

We take reasonable steps to ensure that any third parties supporting our operations — including affiliate marketers and platform partners — also adhere to the relevant requirements of the Code.