Supporting Dogs in Need
Since 2016, our team has backed rescues with donations, supplies, and hands-on support.
The TopDog Mission
Since 2016, the team behind TopDog and our sister company BusterBox has been committed to supporting dogs in need across the UK, Ireland, and beyond.
What We've Done So Far
- Donated thousands of toys, treats, food, and accessories to shelters and rescue centres, ensuring countless dogs get joy while they wait for their forever homes.
- Shipped two full pallets of food and treats to Ukraine when the war broke out, helping to feed pets caught in the crisis.
- Supported charities big and small—from local rescue groups to national organisations like Dogs Trust and the DSPCA. In December 2024 alone, we donated over €1,000 worth of products to Dogs Trust.
Our Charity Partner: All Dogs Matter UK
Our main charity partner is All Dogs Matter, a UK charity dedicated to giving abandoned and unwanted dogs a second chance at life.
The Work They Do
- Rescue: Taking in stray, abandoned, and surrendered dogs in the UK and from overseas when safe and appropriate.
- Rehabilitation: Providing veterinary care, fostering, and behavioural support so each dog can recover and thrive.
- Rehoming: Carefully matching dogs with loving, responsible adopters to ensure safe, happy futures.
- Education & Advocacy: Promoting responsible ownership and working to prevent unnecessary suffering.
Our Work Together
- We promote dogs in All Dogs Matter's care to our audience to help them find loving homes.
- We donate cash and supplies to support essentials like food, shelter, and medical care.
How We Can Help You and Your Dog
We're always on the lookout for new charity partners. If you have suggestions—or know a dog in need—reach out to us at [email protected].
Our Pledge
We pledge to contribute a minimum of £500 every month to All Dogs Matter UK. This ongoing support helps them cover essential costs like food, shelter, medical care, and rehoming efforts for the dogs that need it most.
This is our ongoing commitment, funded entirely by TopDog Prizes as a business. It is not linked to ticket sales or competition entries.
Why It Matters
Together, we're building a community of dog lovers who care about more than just winning — we care about making a real difference.
Because every dog deserves to be loved. Every dog deserves to be spoiled. And every dog deserves a chance.